Advisors in Media (Aim Group (UK) Ltd. ) is a broadcasting, telecommunications and media policy consultancy, originally established in 2002 by media lawyer and broadcast consultant, Emyr Byron Hughes. While the company was managed by Emyr, it oversaw the development of the digital television multiplex, SDN. It also played a key role in the development of the Freeview platform and the planning and rollout of digital switchover in the UK. Dewi Vaughan Owen, the former Chair of Bafta Cymru also worked for AIM. Dewi was the driving force behind the creation of Games Wales and the annual showcase of new game developers in Wales.
AIM’s clients have included the Department for Culture, Media and Sport (DCMS), the former Department for Trade and Industry (now the Department of Business, Energy and Industrial Strategy), Digital UK, Ofcom, Channel Five Broadcasting, S4C, the Welsh Assembly Government, the Institute of Welsh Affairs, Creative Skillset, University of South Wales, Nation Broadcasting, independent production companies and other consultancies.
Key AIM Projects
- TV in Small Nations collaborative project, University of South Wales and the University of Aarhus (2015-16)
- Project Manager and Co-Author, Media Audit for Wales 2015, Institute of Welsh Affairs (IWA) (2015)
- Community Radio Strategic Insight Programme, University of South Wales: drafted response to DCMS Community Radio Consultation, on behalf of a group of Wales’ community radio stations (2014)
- Economic Impact Assessment, BBC & S4C on Wales’ Creative Industries, Welsh Government (2012) with Arad Research and Cardiff University.
- Welsh Community Radio Digitally Networked Businesses project, Welsh Government (2011)
- Commercial radio projects, Nation Broadcasting, (2011)